I was never ‘truly’ happy in any job and was always jumping from job-to-job to find what I was passionate about. I would always start at the bottom of the ladder and work my way up as far as I could go within the first 6 months. 

My first ‘serious’ business started in 2017, only 3 months after giving birth to my first son. I built that into a highly successful e-commerce store in the baby / kid / parenting niche, working with a few top named influencers and Brand Reps. Using Instagram solely as a digital shopfront and selling my products through that platform, I built the profile organically to over 54,000 followers in 2 years.

In 2019, I ended up selling that business (known as The Mum Life), successfully, to create my newly found passion in Social Media Marketing. I thrive on being a creative person and am always looking for ways to learn more and understand what they call 'algorithms'.

Owning, building and running my previous business, taught me all the fundamentals I needed to make social media marketing a success. I look back on that time as a training investment to what I have created now. Money was lost, money was gained, friendships were made and lost, mistakes (… a lot of them) were also made and I also had wins.

I'm a big believer in everything happens for a reason and if I had never experienced those two years of a roller coaster of ups and downs, I would never have known what I know today. With that being said, to this day, I am still constantly training, researching and trying to learn everything I can about algorithms and how technology and digital marketing is changing our world today.

Social media is always changing and to stand out and be the best, you need to know EVERYTHING!

Self-taught and with extreme passion for the industry, I used my previous contacts and I quickly bonded with new entrepreneurs, influencers, brand reps, new mums, business-mums, business-dads and women in Australian small business. Within the first 3-months, of creating my new found passion, Social Media Mama was born. 

I currently run my own business from my converted garage at home, with 4 staff members. We are a close team and we treat every clients' business as if it were our own with 100% dedication and passion.

During the Covid-19 pandemic of 2020, it has seen my business grow from a happy 3 client portfolio to 9 clients in the space of 3 months. I had to quickly learn how to hire and manage staff, get the ideas out of my head on to paper for others to see my vision and the most important one of all, was for me to learn to lessen my control of the business on to another person. I think any growing business owner with staff, would know how hard this is, especially when you have worked so hard to create and build your baby (your reputation), within the industry.

Being a mum, a wife and an income earner all at the same time is never an easy job!

I love the fast pace, ever-changing industry and the variety of different niches I have already experienced. Each day is different to the next. 

I love helping small business grow. I feel like I am giving back to our Clients’ the time they would normally not have with their family, because they are tied up with unnecessary business tasks.

Throughout my early career, I have mainly supported female entrepreneurs with all types of tasks in digital marketing.

Just by chance, in late 2021, I met Abby from Social Media Mama and we just ‘clicked’ right away. She offered me a full-time position (which I am very grateful for), and the rest is history!

Social media management was one of the tasks I had feared, as I was mostly experienced in content creation, but Abby has taught me to embrace those fears and try and try again. 

Now I have the hang of it, I’m not sure what I was so afraid of! ☺