Instagram has added a fresh new AMBER Alert option to provide important information regarding missing persons on the app. It will also provide timely, crucial information to address kid abductions as well as other similar situations.Alerts will contain information regarding the child, such as the child's name, photo, description and the location of the abduction and any other information that is available. Users are able to respond to the alert if they have any information and are able to forward the alert to their acquaintances to spread the message.
“We know that the chances of finding a missing child increases when more people are on the lookout, especially in the first few hours. With this update, if an AMBER Alert is activated by law enforcement and you are in the designated search area, the alert will now appear in your Instagram feed.”
This option makes use of the Instagram platform size and their popularity, to boost the reach of alerts, thereby increasing awareness more quickly.Instagram has created this feature with the help of several local authorities including:The National Center for Missing & Exploited ChildrenInternational Center for Missing & Exploited ChildrenNational Crime Agency in the UKAttorney General's Office in MexicoAustralian Federal Police and more.